THE MIND VACCINE

The Mind Vaccine is a collaborative project between Ethical Couture Rebel, Ronald van der Kemp and the ritzy perfumery SALLE PRIVÉE. Together with rockstar nose Isaac Sinclair an unapologetically bold refined and sustainable perfume was released under the name The Mind Vaccine in 2023.

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The bottle features the classic Salle Privée shape with a composite cap made from recycled materials. The packaging made from recycled paper, with an inlay of recycled wool, is designed to be re-used as a perfumed pouch for your closet to keep your wardrobe smelling wonderful. RVDK’s rebellious and artful signature is expressed by the playful graphics and vibrant red colour.

 

Eno has worked together with all parties to create a brand identity to reflect this unique scent.